#21: Why Retail Is Not The Smartest CPG Strategy - Sydney Karmes-Wainer

Sydney Karmes-Wainer is the founder of the better-for-you snack brand French Squirrel.

In this episode, expect to learn how to launch a CPG brand, what to look from when forming partnerships and engaging suppliers, why retail is NOT the smartest move, and more. Including my personal favorite how to find alignment in a business where you’re the face

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Time Stamps

00:00 Balancing Business and Personal Health
06:32 Practicing Mindfulness Boundaries
09:11 Structuring Your Calendar
13:02 Ensuring Quality and Authenticity in Ingredients
18:09 Lessons Learned from the Expo West Trade Show
26:27 Navigating Personal and Business Paths
30:58 Balancing Intuition and Analytics in Decision-Making
40:13 Building a Brand with Innovation and Vulnerability

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Ep. Sponsors:

Leisure Project | Hydration Made Happier
Available on Amazon: https://amzn.to/49Lj3We
Receive a discount at checkout using code: INPUTSONLY10

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