Entrepreneurship can be challenging... especially when competing with the likes of Colgate, Crest and Sensodyne. With the support of Lenny Kravitz, my guest today choose to go to war and disrupt the oral wellness industry... discovering he was an Ironman in the process.
Cody Levine is an ironman, brand builder, and the co-founder of Twice.
*An oral wellness brand focused on balancing your oral microbiome for a brighter you.
In this episode, expect to learn Cody's framework for disrupting a $33B industry, how to remain mindful in the face of adversity, his sink or swim mentality when it comes to relationships, how he redefined prayer and praise in his life, and more.
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Time Stamps
00:00 The Story Behind Twice Toothpaste
04:02 The Power of a Smile
08:14 How To Be Authentic in Business
09:32 How To Embracing Fear & Finding Freedom in Nature
12:07 Navigating the Challenges of Entrepreneurship
15:20 Key Performance Indicators for Brand Growth
19:03 How To Disrupt An Industry
26:07 Navigating Content Creation in the CPG Industry
30:27 Finding A Community of Canker Sore Sufferers
31:22 The Power of Creators on Social Media
34:07 The Importance of Storytelling in Branding
47:51 What They Don't Tell You About Entrepreneurship
55:57 How To Regulate Your Emotions And Respond Mindfully
01:04:42 How To Think About Building Relationships
01:12:52 Cultivating Presence Despite Uncertainty
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Ep. Sponsors:
Leisure Project | Hydration Made Happier
Available on Amazon: https://amzn.to/49Lj3We
Receive a discount at checkout using code: INPUTSONLY10
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